Amanda Adam is an effervescent social creator and BTS photographer born and raised in sunny Los Angeles. From creating her viral fashion and accessories brand, Zig Zag Goods, to becoming a top reseller on Depop, Amanda has a deep understanding of the social landscape and loves exploring how brands show up naturally within the feed. She mixes iPhone-native content with film and camcorder footage to create scroll-stopping images and videos that fill in the gap between user-generated and campaign content. She’s a firm believer that the best-performing content is considered and nuanced, but also meets viewers where they’re at, typically reminding them of their own camera roll after a backyard BBQ with friends. Often shooting in tandem with campaign photographers, her collaborative and can-do attitude brings a sense of joy and ease to set that’s reminiscent of the sunshine she grew up in as a true Angeleno.

@adamandaa